PALAKOL TOURIST ATTRACTIONS
Main tourist attraction of Palakol is the Ksheera Rama Lingeswara Swami Temple with its 36.6 Mts high Tower (Pedha Gopuram) (A 15th century temple built for the Hindu God Shiva. It is one of the five Pancharamas). The temple has a unique white shiva lingam and the temple tower is one of the tallest among the temple towers in Andhra Pradesh. This place was earlier called as Dugdoparanapuram Upamanyupuram "Ksheera rampuram " and based on this temple. Later called as "Pala Kolanu", which all tries to convey the meaning of milk pond. This town and the Ksheera Rama Lingeswara Swami temple are located in the area subtended by the Shiva temples at Srisailam,Draksharamam & Kaleswaram also called "Trilinga Desam"(meaning "the region bounded by three lingas") which in following centuries of existence became Telugu desam,the language spoken by the people around these locations was named as Telugu,hence it is believed by some historians that the word "Telugu" was born from this region . Ashtabhuja Lakshmi Narayana Swami Temple (China Gopuram) which is known for its traditions and festivities like Bhramostavam, (generally held in May of every year) draw large number of devotees from nearby places. Dhanurmasam is celebrated in the month of December in the remembrance of love of Andaal for Lord Sri Krishna.chinna gopuram,which is considered as ashtabhuja lakshmi narayana temple is the one of the only two temples that exist in india for ashtabhuja lakshmi narayana temple,and only one in the south india. Lush green fertile Paddy Farms, Coconut farms, Fisheries and prawn ponds add to the attractions around the town.
PALAKOL INTERESTING FACTS
Palakol is a coastal town with a population of approximately 80,000 (including the Mandal (Taluka) population) and is an important trading centre for the surrounding villages.Palakol is the birth place of Padmasri Dr Allu Ramalingaiah Telugu film celebrities like Dasari Narayana Rao ,Pinisetti Sreerama Murthi, Allu Venkata Satyanarayana Kodi Ramakrishna,Pinnisetti Ravi Raju, Addala Chanti, Chintapalli Ramana, Korada Chalam, Vakada Appa Rao, Allu Aravind (famous Film Producer Telugu and Hindi) Allu Arjun [(Banni) (Telugu Hero)] Other popular [Relangi Narasimha Rao, Mutcherla Aruna and Nalla Ramamurthy hail from this place. U. Srinivas, a world renowned exponent of Mandolin, was born here. He was the first person to play carnatic music on this German instrument.Transport Buses operated by APSRTC & Private Travel Agencies run from Palakol to Hyderabad, Vizag, Vijayawada and Tirupati. Situated along the Narsapur-Vijayawada Railway route, Three express trains service the town.[6] A bridge was built on Vasista Godavari near Chinchinada 7 km away from Palakol connecting East Godavari & West Godavari Districts of Andhra Pradesh,Agriculture Palakol is surrounded by rich fertile paddy fields and coconut groves.It is said Dutch started plantations of Chinni, lemon and orange. The Town is also famous for Pomelo fruit (pumpara panasa kaaya). Weekend market on Saturday makes the town busy with business. The town has a festive look every Saturday with people coming to the market from in and around Palakol for purchases. Lalita Kalanjali Nataka Academy supported by famous film artist & director Kodi Ramakrishna conducts Nataka Potilu (Drama Competitions) every year, which are famous in the State. For the prize giving of these drama competitions, many celebrates of telugu film industry come to palakollu. Such as super star krishna, Ramyakrishna, Ravali,Roja and many other famous actors. First Elected Municipal Chairaman Sri Bolla Venkata Subba Rao, Give water facility in 1920. Sri Allu Venkata Satyanarayan Elected 4 times as M.L.A. period 1983 to 1989 and 1994 to 2004. Sri Chodisettu Surya Rao Elected as Municipal Chairman long Period 1956 to 1971 and 1981 to 1986 A myth or legend behind the Ksheera Rama Lingeswara Swami Temple bodes palakollu to flood. In the legend the known goddess Ganga, one of the wives of Lord Siva is believed to have left her nose ring up on the top of this temple. They say she tries every now and then to get her nose ring back, in doing so palakollu would be flooded because Ganga, the goddess of water would bring flood of water with her. As the temple is highest of all buildings in palakollu, the whole town would be under water. Every time she makes an attempt to fetch her ring, Another god called Antheravedhi Narasimha Swami uses his stick and taps it on her head stopping her and protecting palakollu from the danger.And the ring is invisible so, no humans can see it.Many people don't believe in this story, but it is a story that circulated around a while ago in palakollu. Palakol has the highest gaali gopuram in Andhra Pradesh,i.e famously referred as peddha gopuram,and from top of that whole palakol town can be viewed. Palakol is famous for theaters,to where even people from surrounding villages and towns come to see,and it has 7 air-conditioned theaters,and the first digital theater in Andhra Pradesh is constructed in palakol itself named Srinivasa Digital Theater, where film is projected in digital way through satellites. palakol is famous for its higher number of rice mills,paper mill and once upon a time existed sugar factory. The weekly market that is conducted on every saturday is a famous place where traders from other places of west godavari,east godavari and krishna district come to perform their business and approximately Rs.2 crore business occurs for every saturday. This place is very famous for the shooting locations for many films due to the surrounding greenery and the surrounding beautiful villages like poduru. Noted film actor Chiranjeevi stood for the Palakollu legislative assembly seat for Andhra Pradesh State Assembly and lost the election in 2009. which makes it a part of National Highway 214.
Pancharama Kshetras
The Pancharama Kshetras are five ancient Hindu temples of Lord Shiva situated in Andhra Pradesh. The Sivalingas at these temples are made from a single Sivalinga. As per the legend, this Sivalinga was owned by the Rakshasa King Tarakasura. No one could win over him due to the power of this Sivalinga. In the war between deities and Taraka, Kumaraswamy and Taraka were face to face. Kumaraswamy used his Sakthi aayudha to kíll Taraka. By the power of Sakti aayudha the body of Taraka was torn into pieces. But to the astonishment of Lord Kumaraswamy all the pieces reunited to give rise to Taraka. Kumaraswamy repeatedly broke the body into pieces and it was re-unified again. Lord Kumaraswamy was confused and was in an embarrassed state then Lord Srimannarayana appeared before him and said “Kumara! Don’t get depressed, without breaking the Shiva lingham worn by the asura you can’t kíll him” you should first break the Shiva lingam into pieces, then only you can kíll Taraka Lord Vishnu also said that after breaking, the shiva lingham also will try to unite. To prevent the Linga from uniting all the pieces should be fixed in the place where they fall by worshipping them and building temples on them. By taking the word of Lord Vishnu Lord Kumaraswamy used his Aagneasthra (weapon of fire) to break the Shiva lingham worn by Taraka. The Shiva lingham broke into five pieces and was trying to unite by making Omkara nada (Chanting Om). Then Surya deva by the order of Lord Vishnu fixed those five pieces of Shiva linga and worshipped them by building temples over them. By the formation of temple the pieces stopped their movement and were famous of panchrama kshetras. All the five Shivalinga in these five places have got scaly marking as them which are believed to be formed by the power of Agneyasthra used by Lord Kumaraswamy. According to legend, these five pieces were installed as Sivalingas at five different temples by Indra, Surya, Chandra, Vishnu and Kumaraswamy at the respective places.
Does this sound familiar? You know YouTube is important, but you’re certain real success is only reserved for big brands. So you settle for non-imaginative videos that don’t move your audience… leaving real success to those big brands.
To make it easier for you to find YouTube stardom, I analysed 9 strategies big brands use to tell stories that cultivate company messages, spark emotions and entice their audiences to take actions. These strategies aren’t as simple to apply as a quick explainer video, but anyone can do it, no matter your company size or budget.
#1 Go Deeper than Product Pain Points
You know you’ve got to understand your audience’s product-related pain points, but everyone talks about the obvious. It’s time to develop deeper emotional connections with your viewers by showing them you get what really makes them tick.
Dick’s Sporting Goods sells sports apparel and gear, so it makes sense their video features women practicing sports. But their video doesn’t talk about the quality of their running shoes – it tells the story of the almost insurmountable effort it takes for busy moms to put these shoes on and put themselves first. Instead of talking about product features, Dick’s Sporting Good focuses on the emotional benefits of making that choice for yourself even when it feels impossible. It makes you want to put on their running shoes, so you too can be everything you dream to be.
#2 Make the Familiar… Unfamiliar
Ever heard the same messages echoing again and again through industry videos, that you stopped listening? Like art, marketing is supposed to make you feel. Art, wrote literary theorist Viktor Shklovsky in 1917, makes the familiar… unfamiliar. It makes “a stone feel stony” and helps folks living by the sea to once again hear the waves.
To do that, Ikea’s video features a man, his eyes sparkling with excitement, talking about “a device so simple… it feels almost familiar”. As we see the Ikea catalog, the man explains, “It’s not… an ebook – it’s a bookbook”. He explains how this physical book works, as if it was a smart device with an innovative interface. It’s an unexpected way make us miss the simple things, like cuddling in (an Ikea) bed or sofa with a real book, a book-book.
#3 Bring the Unfamiliar Close to Home
Sometimes your target audience is indifferent and doesn’t understand how what you’re promoting relates to them or affects them. That’s what nonprofitSave the Children faced when it tried to convince the Western world to help kids impacted by the war in Syria. So it brought war to the Western world. Its video shows a girl celebrating her birthday in the UK, hanging out with family and friends… until war strikes right there, in the UK:
Structures collapse. She doesn’t have enough water, needs to wear a gas mask, loses her hair, gets separated from her dad as she runs for safety. She no longer has enough hope to make a birthday wish. Save the Children made war specific and visual. Next time viewers are asked to get involved in Syria-related efforts, they’ll see a face attached to it.
#4 Evoke a Powerful Emotion
Product showcases are common on YouTube. To stand out, showcase the story behind your product or its unexpected impact. Microsoft’s emotional video shows how their technologies go beyond everyday computers. They help a boy with no legs play sports, for example.
When all things are equal, people buy from companies that make a difference. This video shows how Microsoft’s product implementations create a better world. Plus, the emotions it evokes will stick with you through your next buying decision.
#5 Bring Humor to the Table
Motorola’s video shows close-ups on emotional faces of two men building a selfie stick. The music is the kind you’d hear in videos that ask to pull your heart-strings, but the video mocks the medium. Creating the selfie stick, explain the men, is “like when the sun turns the rain into a rainbow”. You see, they explain, “a selfie [is] only as good as its stick”.
The video is here to help us have a good time, just like a selfie stick exists to help us capture our good times.
#6 Sing and Dance for Your Audience
Only one in the 100 most shared videos of all times isn’t a music video. Singing and dancing to your viewers is a powerful way to entertain them, get them emerged in the emotions music quickly stirs, and leave a stamp on their hearts.
That’s what luxury fashion brand Burberry did with its trackvertisement. You understand the Burberry box’s part in a romantic young love story, but it doesn’t feel like an advertisement. You focus on the story, the music, the dance… and the young boy this man used to be before tapping into theBurberry magic. Next time you run into the Burberry brand, your senses will kick in. You’ll buy their products to relive these feelings – and because you’ll feel like dancing.
#7 Music Brings People Together
It can bring you and your audience together by sharing company spirit and humanizing your brand. Israeli marketing agency Tross did it with hardly any budget. Its staff sat in front of a camera and recorded a song about their target audience – startups – with two team members playing musical instruments. Tross shows you don’t need to overcomplicate things – simply show your personality.
#8 Ramp Up The Cute Effect
Puppies, kittens and kids are big on bringing in brand love. It’s hard to resist how they make our hearts melt. The cute effect is even more popular now, that drag and drop animation software and stock video subscriptions are more accessible. If you want to stand out, consider other cute options.
Coca Cola got a penguin to interrupt two polar bears’ Super Bowl watching time just to get its hand on a coca cola bottle. The commercial wouldn’t have worked so well with a couple of stereotyped men watching the game. Despite the robbery attempt, the (silent) video ends on a happy note that puts smiles on both the characters and the viewers’ faces, aligning with Coca Cola’s mission to help you “open happiness”.
#9 Make Use of Metaphors
Metaphors make unexpected connections between two unrelated themes that differentiate our message. They tell us X is like Y and, even though we never would have thought of it before, we clearly see the connection.
JetBlue could have featured a business woman going on yet another flight. Its video would have looked like any other airline’s video. Instead, JetBlue featured an everyday urban bird. A frequent flier, the bird struggles to find space for its feet and settles for crumbs humans throw at it – just like airlines that barely invest in airplane food. All the bird wants is to feel respected… just like frequent fliers do. Using the metaphor, JetBlue tells a non-salesy story viewers can relate to, which proves it gets their experience. Therefore, JetBlue has a better chance to convince passengers to trust its commitment to creating better flying experiences.
#10 Defy Stereotypes
With video, you can make subtle statements that defy stereotypes without too much of an effort. Feature women engineers instead of men, older folks using technology instead of teens, and multiple ethnicities where, in the past, you would have only featured whites.
The world is aching for more diverse representations. Be the hero that makes it happen and you’ll gain new audiences – both because you’ll show your product works across sectors, and because you’ll gain audience appreciation for going against the grail. Honey Maid did that by featuring gay and interracial families in its video. We’re all humans, right?
Unfortunately, not everyone agreed. When you stand up for what you believe in, you’ll face objections. When you do, support your cause more than ever. When social media burst with negative comments, Honey Maid turned them into a beautiful piece of art that reinforced its messages that love is love.
Joyfully, Honey Maid received over 10 times as many positive messages as negative ones. They incorporated the positive messages in their art piece too, celebrating equality in another video that got audience love.
#11 Promote Customer Success Stories
Case studies of customer success prove you can defy the limits of perceived possibilities by showing you’ve done it before. Case studies are stories that touch pain points and answer objections in a non-salesy way. They create emotional connections between your audience and company… through the peer whose success they now want to imitate: Your satisfied customer.
Skype featured teenagers from the US and New Zealand. Each girl had a full life, but neither of their friends understood what it’s like to live with only one arm. Through Skype, the girls showed each other how to handle life with one arm, and became as close as sisters. Skype united the girls offline for a greater emotional effect. But letting customers tell their stories in their own words is what makes the impact, even without the budget to fly people across the world.
What YouTube Stardom is All About
At its core, YouTube success is about how you make your audience feel and what will stir up inside them when they see your brand name or product. Think of their needs and your brand values. Then, use the strategies above to express them both. Which strategy will you try next? Know a great one we left out? Leave a comment and let us know.